Retail by Design
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info@madsenandales.com
602-358-2537 (ALES)

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Why Madsen + Ales

A thoughtful partner for exceptional properties.

Madsen + Ales has had the privilege of partnering with landmark hotels, celebrated beauty and wellness houses, destination spas, and distinguished private clubs across the country. These environments call for discretion, imagination, and a deep understanding of how exceptional hospitality is expressed through every detail.

01
Experience shaped by exceptional places

Our work spans iconic city properties, Five-Diamond resorts, nationally recognized spa and wellness programs, and private clubs where the expectations are exacting and the guest experience is deeply personal.

02
From Los Angeles to New York

Headquartered in the Mountain West and working across the country, we travel to understand each property in person. We prefer to spend time in our client spaces, learn how guests move through them, and collaborate closely with the people who know the properties best.

03
One connected point of view

Vision, sourcing, merchandising, team selection, training, and special events are considered together. This continuity allows the original idea to remain clear as it moves from planning into the daily life of the boutique.

04
Relationships at the center

Relationships are at the heart of our work. We take the time to know the people behind each property and build trust with the teams, vendors, designers, and makers who help bring its memorable retail experiences to life.

House Rules · The Madsen + Ales Approach

A legacy refined across three generations.

Patricia Madsen-Ales
Carrie Ummel
Taegan with Carrie in their original professional portrait
01
Honor what came before
02
Take joy in building relationships that last
03
Seek moments to surprise & delight
04
Face each day with grit & gratitude
05
Retail is detail
06
Family first
07
Design with the future in mind
08
Be excellent — always do your best
09
Walk a mile in our guest's shoes
“Retail has always been another way of caring for people. When we take the time to understand the property, build the right relationships, and bring the collection, the environment, and the team together thoughtfully, retail becomes part of the hospitality experience and a meaningful part of the business.”
Carrie (Ales) Ummel · Owner + CEO
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