Madsen + Ales # Privacy Notice Effective September 8, 2026. This Privacy Notice explains how Legacy Girl LLC, doing business as Madsen and Ales (“Madsen + Ales,” “we,” or “us”) handles information collected through this website. We are based in Scottsdale, Arizona. For privacy questions, email [info@madsenandales.com](mailto:info@madsenandales.com) or call [602-358-2537](tel:+16023582537). Our business mailing address appears below. In brief: we use information you provide to handle inquiries and requested communications. Optional analytics requires your permission. Advertising and remarketing are not active. You can change your cookie choices at any time. In this notice - [Information we collect](/privacy.html#information-collected) - [How we use information](/privacy.html#information-use) - [Cookies and analytics](/privacy.html#cookie-details) - [Your cookie choices](/privacy.html#privacy-choices) - [Browser tracking signals](/privacy.html#tracking-signals) - [Browser storage](/privacy.html#browser-storage) - [Service providers and sharing](/privacy.html#information-sharing) - [How long information is kept](/privacy.html#retention) - [Your rights and requests](/privacy.html#privacy-rights) - [International visitors](/privacy.html#international-visitors) - [Children and security](/privacy.html#children-security) - [Changes and contact](/privacy.html#notice-changes) ## Information we collect This notice covers the public website. Separate notices or agreements may apply to client engagements, hiring, or other services. - Contact inquiries: your name, business email, telephone number, property, role, and message. - Newsletter requests: your name, email address, and optional company. - Vendor inquiries: contact and business details, website and social links, product category, pricing range, collection information, and a PDF lookbook. - Technical information: hosting, security, and delivery providers may process IP addresses, browser and device details, requested pages, timestamps, and diagnostic logs to operate and protect the site. Optional analytics is described below. Please do not submit payment-card data, government identification, medical information, other sensitive personal information, or confidential materials through our forms. ## How we use information We use information to respond to inquiries, discuss potential services, evaluate vendor collections, deliver requested communications, maintain relevant business records, and protect against misuse. A contact or vendor inquiry does not automatically subscribe you to marketing. Choosing Sign Up requests our newsletter. We handle inquiries, submissions, and newsletter requests manually and do not currently use a customer relationship management (CRM) system or an email marketing platform. You can cancel a newsletter request or unsubscribe by emailing [info@madsenandales.com](mailto:info@madsenandales.com). Newsletter choices and website tracking choices are separate. ## Cookies and analytics We use Google Analytics 4 to understand visits and improve the website. It loads only after you affirmatively permit analytics in our cookie preferences. Advertising and remarketing are not active. When you permit analytics, Google may receive online identifiers, browser and device information, and information about pages and site use. Our integration disables Google signals and advertising personalization, and removes query strings and fragments from the page addresses and referrer it supplies. We do not intentionally send the contents of inquiry forms or uploaded documents to Analytics. No Google Ads, Meta, or LinkedIn advertising tags are installed on this site. The Marketing category is reserved for a future, separately reviewed implementation. If we introduce advertising or a new optional tracking purpose, we will identify the relevant providers and purposes and request a new consent choice before activation. Accepting optional cookies today does not grant marketing permission. See [Google's Privacy Policy](https://policies.google.com/privacy) and [Google's cookie information](https://policies.google.com/technologies/cookies) for details about its practices. ## Your cookie choices [Open cookie preferences](/privacy.html#cookie-details) to choose Reject optional , Accept optional , or Customize . Analytics starts off. Marketing is unavailable and stays off, including when you accept optional cookies. Closing the panel, scrolling, or continuing to browse does not grant permission. Without JavaScript, optional Google tags do not load. Rejecting optional cookies does not prevent browsing or submitting an inquiry. Use Cookie Preferences / Your Privacy Choices in the footer of any public page to change or withdraw consent. Withdrawal may reload the page to stop loaded tags; it stops future optional activity but does not undo prior processing or delete information already held by a provider. Choices apply to the current browser and device, not automatically to other devices or information you separately submitted. For access, deletion, or other requests, use the contact details below. ## Browser tracking signals Do Not Track: the site does not separately respond to the older browser Do Not Track (DNT) setting. Instead, optional analytics follows your choice in our cookie preferences and remains off until you permit it. Global Privacy Control: GPC is different from DNT. Our consent controls recognize GPC and keep advertising permission off. Advertising is currently disabled for everyone, whether or not GPC is enabled. Analytics still requires its own affirmative permission. Third-party activity: when you permit analytics, Google collects information about your use of this site and may also collect information over time through other websites and services that use its technology. Its handling of that information depends on the services and settings involved and its privacy policy. Our integration does not enable advertising personalization. Social links open external services; we do not embed social feeds or social tracking pixels on our pages. Those external services have their own privacy practices. ## Browser storage - Privacy preferences: your browser stores your choices, the date, and the notice version for up to 180 days. This honors your preferences, not advertising. We ask again after expiry or a relevant change. An expired record may remain in browser storage until removed or replaced, but it no longer authorizes tracking. If storage is blocked, a choice may last only for the current page. - Presentation preferences: temporary session storage supports the introductory logo and page transitions. These values are not analytics identifiers. - Analytics cookies: when enabled and permitted, Google Analytics may use cookies named _ga and _ga_* to distinguish visits and sessions. Our integration sets their expiry to 180 days without extending it on each visit. Browser restrictions may shorten that period. You can delete site data through your browser settings. Withdrawing consent also attempts to clear recognizable, accessible first-party Google cookies. It cannot remove third-party cookies, cookies inaccessible to the website, or previously collected information. Cookie expiry is separate from how long records are retained by us or a provider. ## Service providers and sharing Authorized team members and service providers receive information needed to respond to requests, operate the website, and deliver requested communications. These include: - Netlify: website hosting, delivery, security, and form processing. See [Netlify's Privacy Policy](https://www.netlify.com/privacy/). - Adobe Fonts: delivery of a licensed typeface. Your browser connects to Adobe when retrieving its fonts and styles. See [Adobe's font privacy information](https://www.adobe.com/privacy/policies/adobe-fonts.html). - Google: optional analytics, only when enabled and permitted as described above. - Caliber: website and analytics setup and technical support, with access appropriate to that work. - Email and business-service providers: handling correspondence and requested communications. Submitted contact and vendor information is not offered for sale through this website. We may also share information with professional advisers, to comply with applicable law, or where reasonably necessary to protect rights and security. This notice does not authorize future advertising sharing. ## How long information is kept We currently retain inquiry records, vendor submissions and supporting materials, newsletter requests, and related correspondence indefinitely, with no routine automatic deletion schedule. We keep these business records for follow-up, collection evaluation, relationship history, and recordkeeping. This practice is subject to applicable law and requests for deletion described below; it does not override any legal obligation to delete information. Copies may also exist in correspondence and backups. Hosting and security records are subject to provider practices and operational needs; our business-record retention practice does not set the retention period for every provider. Newsletter opt-outs may require a limited suppression record so we do not add you back to marketing communications. The 180-day browser-storage period above is not a deletion deadline for submitted information or Analytics records. Analytics record retention is governed separately by account settings and Google's applicable practices. Email [info@madsenandales.com](mailto:info@madsenandales.com) to ask about information associated with you, its retention, or deletion. Applicable legal exceptions and recordkeeping obligations may affect what can be deleted. ## Your rights and requests Depending on your location and applicable law, you may have rights to access, obtain a copy of, correct, or delete personal information; withdraw consent; object to or restrict processing; or opt out of targeted advertising, sale, or sharing. Some laws also provide rights to appeal a decision or complain to a regulator. This notice does not limit rights provided by applicable law. Send requests to [info@madsenandales.com](mailto:info@madsenandales.com) with enough information to identify the relevant interaction and what you would like us to do. You may also call [602-358-2537](tel:+16023582537) for help. For an appeal, identify the request and the decision you want reviewed. We may need to verify your identity or an authorized agent's authority. Do not email sensitive identification documents unless a secure verification method has been agreed. Requests are handled subject to applicable deadlines, verification requirements, and exceptions. ## International visitors Our services are directed to businesses in the United States; we do not currently target or serve the United Kingdom or European Union. Information may be processed in the United States and other countries where our providers operate, whose laws can differ from yours. Our U.S. business focus does not limit rights that applicable law gives a visitor. Contact us with questions about where your information is handled. Where applicable, you may complain to your local data protection authority. ## Children and security This business website is intended for adults and is not directed to children under 13. We do not knowingly solicit their personal information. Contact us if you believe a child has submitted information so we can review and address it. We use technical and organizational precautions to protect the site and limit unnecessary collection. No transmission, email, or storage system can be guaranteed secure. Do not use our forms to send sensitive information. ## Changes and contact We post updates on this page and revise the effective date. For material changes, we will provide a prominent website notice and any additional notification required by applicable law. New optional tracking purposes require an updated choice before activation. For privacy questions, requests, or help using your choices, email [info@madsenandales.com](mailto:info@madsenandales.com) or call [602-358-2537](tel:+16023582537). Business mailing address (showroom): Legacy Girl LLC, DBA Madsen and Ales 14415 N 73rd St #104 Scottsdale, AZ 85260